TraceZim turns every product into its own proof of authenticity. A customer taps their phone on the label and instantly sees whether it's real: no app, no guesswork.
Fake products carry a brand's name while putting its customers and its reputation at risk. Until now, an ordinary buyer had no way to check.
Suspects arrested in a single nationwide illicit-alcohol crackdown, as backyard distillers refill premium bottles.
MCAZ made product traceability mandatory across medicine manufacturers, importers, wholesalers and pharmacies.
Police and major seed houses launched joint blitzes against fake maize seed sold in shops and open markets.
In Mbare, fake whisky and brandy are bottled in backrooms. In Ruwa and Harare, illegal labs press counterfeit pills. Farmers are sold maize seed coated in washing powder to look certified. The brand on the label takes the blame.
A custom-branded tag is added to your product, sized and printed to match your packaging.
Every item gets a unique, encrypted identity linked to your brand on the TraceZim platform.
A buyer, retailer or inspector taps a phone on the tag and instantly confirms the product is genuine.
Track scans and locations, spot counterfeit hotspots, and connect directly with real customers.
Can be photographed and reprinted in seconds. A copied code looks identical to the real one.
Mass-produced by counterfeiters and impossible for a customer to tell apart from genuine.
Each tap generates a fresh, single-use cryptographic code. Duplication is effectively impossible.
Every TraceZim tag carries bank-grade cryptographic security with secure dynamic messaging, so each verification is unique, single-use, and tamper-evident, and can't be replayed or cloned.
Prove every pack is genuine and untampered, and meet new traceability requirements head-on.
Stop bottle-refilling and counterfeit spirits. Tags adhere even to wet, curved glass.
Assure farmers of genuine, certified seed, and protect a season's livelihood from fakes.
Guarantee farmers receive the real formulation, not a diluted or dangerous counterfeit.
Zimbabwe is moving from awareness to enforcement. From 2025, traceability of medical products became mandatory, and police blitzes on counterfeit seed and illicit alcohol are now routine. TraceZim gives you the verification layer that compliance now demands, ready at the product level.
Item-level verification, scan records, and tamper-evidence are the building blocks regulators are asking for, designed for Zimbabwean supply chains and the phones people actually carry.
Counterfeiting thrives where buyers can't tell real from fake. TraceZim closes that gap, giving any person with a phone the power to verify a product in seconds, and giving brands a direct line to the customers holding the real thing.
We start with the sectors where the stakes are highest, and we're building the verification network that products across the country can plug into.
Tell us a little about what you make. We'll set up a short live demo on one of your own products so you can see exactly what your customers would see when they tap.